Ginny Au
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What Is Loom?

The Loom Series is a practical teaching platform for photographers & now stylists/photographers that encourages authentic documentation of the human condition.

It is founded on the principle of seeking methods that encourages a true representation of how clients interact, not just what they look like. We believe that photographs can be a window into the hearts and minds of its subjects and sometimes that is not always the obvious composition. Sometimes when a photographer is stuck over shooting details and manipulating pose after pose, we miss the spontaneous moments and stories as they unfold. We miss the real way our clients express their unique love.

By sharing ideas, techniques and practices with photographers, we hope to encourage and strengthen your role as documentarians. 

What is included?

  • detailed lecture by ginny au teaching the art of Loom and real life application. 
  • observing ginny working through a scene as she implements the Loom Technique. 
  • small group shoots. 
  • unlimited use and publication of your images.
  • facebook group for discussions and questions.
  • links to ginny's secret design boards, pdf documents, client questionnaires and take home design books. 
  • post series conference call with ginny au.
  • packed lunches, snacks and dinner each day.

How many days are in each series?

The Loom Series takes place over two full days. We begin after breakfast and end before diner each day. 

How many shoots are there and are any of the shoots wedding related?

Our 2018 series has four shoots for the photographers series and two shoot for the creative director/stylist series. 

How does marketing and branding relate to Loom?

Ginny has implemented her Loom Technique into the passion branding of lifestyle brands. During our 2018 series, we will be using a product/brand within the shoots to demonstrate how brands use lifestyle shoots to sell their products and how Loom engages the brands target audience. 

How many attendees are in each series?

We like to keep our Photography Series between 16 and 20 attendees and our Stylist/Creative Director Series between 12-16 attendees. 

Can we use the images from the shoots?

Yes! Yes! Yes! We understand the need to build portfolios and share your work. We also know that if you want to offer your clients a loom experience moving forward, you need to have examples. All images taken by our photographers are yours to post, share, upload and publish. We do insist that Loom team credits be listed on all social media posts, (attendees are provided a list during and again after the series.) We also pick two shoots that will be featured first by our guest photographer. After those shoots have been published, you can use your images from those shoots (even submit to another publication) two weeks after.  Images from our stylist/creative director series are given to the attendees for their use on social media, websites and publications. 

What are the costs?

Loom costs vary with each series based on location and expenses. They range between $2300 - $3600.

Do you offer payment plans?

We understand the series fee is substantial, so we do offer a four part payment plan to attendees. 

What is your cancelation policy?

We have a very strict cancelation policy. All payments are non refundable and can apply to future series or 1:1 workshops with Ginny Au. If you cancel 2 months prior to the series date and we can fill our spot, we do issue a refund. 

Do you help with finding accommodation?

Yes we sure do. Once we close registration, we start a facebook group and a google excel doc with links to accommodation around the area. Most of these are airbnb homes. We then help coordinate groups of people staying together to help cut costs. 

Is there travel within the Loom days?

Sometimes our series shoots take place in more then one location. In the past we have asked one attendee from each group to taxi between shoots. If you are shooting inn more then one location, the distance is always extremely close.