Ginny Au
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Loom IV

 

LOOM iV Salt Lake City, UTah

Loom IV is a two part series. First for Stylists & Creative Directors April 8-9, 2018     and Second for Photographers April 10-11, 2018. 


LOOM FOR CREATIVE DIRECTORS & STYLISTS - April 8-9, 2018

Series IV Stylists & Creative Directors: Ginny is finally sharing the Loom technique with the styling and design community by hosting a Loom Series specifically for the Creative Direction/Stylist/Designer community. During this two day series, our attendees will learn all about the Loom Technique in lecture, then observe as Ginny works through a Loom scene from conception, to working with the couple, curating an environment, blocking with the couple and then shooting the scene. Attendees will also observe how Ginny and team add movement and life to  still life styling. The attendees will then break into small groups and create two Loom scenes. Their work will then be photographed for their portfolios. The scenes will each have their own theme provided by Ginny and team to execute. 

Lectures & Observations: Ginny will provide lectures before and after the shoots. These are teaching lectures explaining the principles of Loom and how to incorporate these techniques into your own work and how the study of relationships, fluid motion and continual action enhance your wedding, lifestyle and branding portfolios.  Ginny will also provide an observation exercise where you will follow her through a scene from conception through photography. 

Concept for the Shoots: Each group of three will work through the concept and execution of two Loom Shoots. One shoot will be the traditional lifestyle/couple shoot familiar to the traditional Loom Series. The second shoot will be brand related, the objective being to apply the Loom techniques in creating a lifestyle campaign for your designated brand. A wide selection of props, clothing, surfaces, elements to curate an environment and more will be provided to each group. Your theme and couples or groups for the lifestyle and branding shoot will be pre determined by Ginny, leaving you to develop the action, curate the space and implement the loom techniques as a creative team. Ginny, Kaela & Tess will work as mentors, assisting each group as they work through the process. 

Images: Your shoots will be photographed by an established photographer of Ginny's choosing (don't worry, you will have the best of the best.) These images are yours to use for your portfolio, publication and social media. We also encourage you to take iPhone photos or use your own professional cameras throughout the process. 

What's Included: 

  • Detailed Lectures with ginny au ̊
  • A complete Loom Shoot Observation from conception to photography with Ginny Au & Heather Nan.
  • Develop and execute two Loom shoots; one intimate lifestyle and one branding shoot with the assistance of Ginny Au. All props, styling items, products, clothing, environment and couples/groups will be provided for you. Each shoot will be photographed in the Loom style for your portfolios. 
  • Unlimited use and publication of your images.   
  • Facebook group for discussions and questions.
  • Post series conference call with ginny au.
  • Lunch, beverages, snacks and tapas & wine dinner each day. 
  • Design and education books.
  • Personalized notebooks & pencils
  • Welcome gift & branding ribbons from FrouFrou Chic.
  • pdf documents by Ginny Au, including client questionnaire, worksheets, sourcing guide and reference guides. 

̊The lectures with Ginny will cover: explanations of the Loom philosophy, principles and execution, shot composition, how to curate an enviroment, understanding your client, and finding your unqiue voice as a creative.

Meals: We provide lunch and evening tapas and drinks for each day of the series. 

Accommodation & Travel: This is not included in the cost of the series but we do want to help keep these costs low. The closest major airport is Salt Lake City, (SLC.) We will begin a facebook group beginning March 1st for everyone to communicate and we will provide you with the list of closest airbnb's available along with the number of rooms in each house and the costs. We also help setup group car rentals and will assist with airport transport. 

*All payments are non refundable and can be applied to a one-on-one with Ginny Au or a future workshop. 

CLICK HERE TO REGISTER


LOOM FOR PHOTOGRAPHERS - April 10-11, 2018

Series IV Branding for Photographers: Ginny is continually asked by photographers how she transitioned from weddings to lifestyle to commercial and editorial work. Because she credits the Loom technique in making the successful jump to the commercial work, Ginny is incorporating Branding shoots into Loom IV. During this two day series, 16 attendees will learn all about the Loom Technique in lecture and observation exercises. You will learn how to execute the Loom process in couple photography and how she curates and executes a branding shoot. In the modern approach to marketing, brands are selling a lifestyle along with their product, thus developing a more authentic method of engaging their market. During this series you will photograph four scenes. 

Lectures & Observations: Ginny will provide lectures before and after the shoots. These are teaching lectures explaining the principles of Loom and how to incorporate these techniques into your own work and how the study of relationships, fluid motion and continual action enhance your wedding, lifestyle and branding portfolios.  Ginny will also curated a scene for observation, so you can learn how to create those 'lived-in' environments Loom is known for. 

Concept for the Shoots: In small groups the photographers will document four branding shoots. Each shoot has it's own brand, from mainstream to artisan. Two shoots will be with couples in the traditional continual action method (still marketing a brand within the shoot). During these shoots, photographers will have 30 minutes total; 20 minutes to document without direction and then 10 minutes to direct the couple if you wanted a specific moment recreated. The remaining two shoots will use two other Loom techniques; Stop/Start and Movement, to bring life and authenticity to a commercial shoot. These shoots will have two parts; still-life and product shooting & then the lifestyle element with couples/group scenes. 

Images: Your images from each shoot have no publication restrictions and can be used on your social media, websites, blogs and for marketing purposes. As some of the photographers will be shooting on film, we ask that all photographers wait to reach out to publications until given the go ahead by Ginny Au. 

Guest Photographer: Our guest photographer for this series will be Erich McVey. 

What's Included:

  • detailed lectures with Ginny Au ̊
  • observation exercises to see how ginny curates a space and works with a couple.
  • four small–group shoots.
  • unlimited use and publication of your images.                              
  • facebook group for discussions and questions.
  • post series conference call with Ginny Au.
  • beverages and snacks during the days.
  • design and education books, personalized notebooks & pencils.
  • welcome gift and branding ribbons from FrouFrou Chic.                                                                 
  • pdf documents by Ginny Au, including client questionnaire, worksheets, sourcing guide and reference guides.
  • tapas and drinks in the evenings.

̊The lectures with Ginny will cover: explanations of the Loom philosophy, principles and execution, shot composition, how to curate an enviroment, understanding your client, and finding your unqiue voice as a creative. 

Meals: We provide lunch and evening tapas and drinks for each day of the series. 

Accommodation & Travel: This is not included in the cost of the series but we do want to help keep these costs low. The closest major airport is Salt Lake City, (SLC.) We will begin a facebook group beginning March 1st for everyone to communicate and we will provide you with the list of closest airbnb's available along with the number of rooms in each house and the costs. We also help setup group car rentals and will assist with airport transport. 

*All payments are non refundable and can be applied to a one-on-one with Ginny Au or a future workshop. 

CLICK HERE TO REGISTER