Ginny Au






‘It is hard to find the right words to describe the Loom experience. It felt like a long, slow exhale after I’ve been holding my breath for a very long time. We photographed a real couple interacting in a totally natural and organic way, and it was just what I needed. I didn’t have to worry about posing or directing, I could just watch the story unfold and focus on creating my art. Every single element helped set the scene, from the music playing softly to the artwork hanging on the walls. The setting was quiet and intimate. The chemistry between the couple was undeniable. Real and authentic emotion that tells an amazing story from start to finish. If you have the opportunity to experience Loom, trust me, you do not want to miss it.’ 



‘Prior to attending Erich McVey’s Workshop, I had researched the basis for Loom; with that in mind the shoot really brought out more emotion in me as a photographer than any other shoot during the workshop. The delicate styling details, the authentic setting, the real couple entangled in their own time and place really allowed me to connect on a different level with this shoot. Real authentic moments beget an authentic photographer eye, and when these two meet, the potential for images that are moving, raw, real, and authentic increases exponentially. Ginny Au is a mastermind in directing, styling and creating beautiful, authentic moments that will stir your inner emotions as a photographer and documentarian.’ 



‘I can wholeheartedly say that Loom has changed the way that I approach photography. During my time photographing one of the earlier shoots in the Loom series in Elk, California, I was overcome by the extraordinary raw, authentic, emotion that Ginny was able to evoke in what would have been an otherwise unnatural environment. Ginny’s ability to create beautiful atmospheres while still maintaining an incredible honesty to each scenario is absolutely awe-inspiring and was an honour to watch unfold. I will be seeking out any and every opportunity to be a part of this inspiring series, and can’t wait to see what it becomes as it grows and develops into something I’m sure will be revolutionary.”